Losewell
The only place where it feels great to be a Loser.
Brief
Losewell was primed to enter the GLP-1 space, offering the same active ingredient in Wegovy at a fraction of the price. With hundreds of competitors in the space, Losewell needed a name, brand, and platform to stand out from the pack.
Deliverables
Naming
Branding
UI/UX
Website
Copy
Go-to-Market
Market Research
We conducted a complete market analysis of the industry, competitive market, color trends, and 20+ years of historical data on weight loss trends and motivational factors.
This fueled the positioning for the female focused brand and the clear path forward for the name and brand design.
Motivational factors for weight loss in men are most often attributed to a health scare while women are more often attributed to self image.
+50% of women have dieted more than 6 times
3 in 5 women want to trim their waistline, far outpacing men for over 20 years.
Creating the new brand in weight loss.
The Name
The reality is that for most people, losing weight is hard, confusing, and unsustainable. In many cases it can lead to eating dissorders, depression, and terrible self image. Losing weight doesn’t have to be an unhealthy or bad experience. We’re here to shift the perception and offer a better way. Naturally - we called it Losewell.
The Logo
The logo mark needed to uphold a sense of trust and quality as a medical platform, yet capture a wink of intention. The name is adorned with lowercase L’s on each side, bookending the word with the curves of a human body. It’s a powerfully simple nod to what we do and the outcome of our user-experience.
Color Palette
The medical space and our competitive space hovers around blues and greens like moths to a light. When it comes to differentiation and creating a memorable brand in your user’s mind, color is a powerful tool.
We capitalized on the opportunity for red in the space and let it dominate our colorway. The end result captures a sense of medical trust, and a bold, unapologetic entrance into the market.
Defining our mission
Losewell is on a mission is to help everybody find their perfect body.
At Losewell, we stand for making weight loss sustainable and healthy through science backed medication. Whatever your perfect curves are, Losewell is here to help you get there.
Finding our voice and messaging.
The pharma and health space has a vice grip on somber and serious tones with commercials that are cringeworthy and predictable. As a weight loss prescription platform, we saw the opportunity to do things differently. To boldly be the approachable brand that not only gets it, but stands by what it means to lose well.
Trustworthy
Tone: Clear and knowledgeable about every aspect of our businesses without making any wild, false, or misleading claims.
Relatable
Tone: Down-to-earth, conversational, and relevant in language and visuals
Empowering
Tone: Motivational, confident, and uplifting.
Clever
Tone: Witty, playful, humorous, and bold, without being crass or offensive.
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Building the entire platform from start to finish.
total screens
Encompassing an entire medical EHR platform, patient profile, homepage, and signup flows.
See the work in action at Losewell.co
Go to Market Strategy and Ad Campaigns
With hundreds of competitors, our go to market ads had to be bold, loud, and stand out from the pack - all while upholding the Losewell brand. We executed the strategy and creative behind these campaigns, produced by our friends over at Iver Studios.
