Schedule 1

The Clio Award winning cannabis brand with a higher purpose.

Brief

The Schedule 1 brand was designed to shed light on the incarceration and injustice within the cannabis industry - bearing the names of some of the 40k+ people currently behind bard for non-violent cannabis use.

Fighting for a better cannabis future - the brand donates a portion of all proceeds to help free these people and fight to de-schedule cannabis from being a Federal Schedule 1 Drug.

Deliverables

  • Branding

  • Packaging

  • Copy

  • Design

  • Strategy

These names are some of the +40,000 people still imprisoned for cannabis.

Over 40k people still remain behind bars for non-violent cannabis offenses.

The exterior of the box starkly bears the names of some of those 40k+ people, embodying the idea that our legal enjoyment is literally wrapped in a history of unjust incarceration. Their names sit in endless rows - a subtle homage to the endless rows of cells that imprison them now.