Wahair
Building a uniquely sticky influencer brand to cut through the noise.
Brief
Adam Waheed, the charming, comedic influencer with a 3 Million follower audience, wanted a pomade brand that captured his bold, funny, honest, and raw personality.
In a sea of endless men’s haircare products, this brand had to cut through the noise in a new-school, fresh take.
Deliverables
Branding
Packaging
Copy
Design
Strategy
We broke branding rules on this one.
A logo is a visual mark. That’s the rule right? It can’t be just be a phrase because nobody does that….right?
In today’s digital ecom age, you have a split second to communicate and grab attention. Adam needed something he could market ONLY on social media. So if you only have a split second to grab someone and communicate your product and value. So, why not have your logo do it? So that’s exactly what we did.
“It’s good pomade.”
The flagship logo is inspired by Adam’s voice and personality. He is bold, raw, hilarious, and comedically matter of fact. The majority of his content is rooted in jokes about stating the obvious. So we ran with that.
For his +3M followers as the target audience, we knew this was going to resonate perfectly. So how did Adam describe this pomade? He called it, “good pomade.” So that’s what we called it.
The logo design embodies that in a bold, 4 word typeface logo design that truly pushes the bounds of what a logo can be. It’s new school, fresh, and cuts through the landscape of bland men’s haircare designs. No frills. No BS. No ultra bougie terminology. Just exactly what it was. Good Pomade.
The Wahair W.
The second part of the logo is an adorning “W,” inspired by perhaps one of the most iconic elements of men’s hair care and grooming - the tooth comb and the classic men’s pomade circular jar.
The teeth of the comb create the wings of the “W,” set into a crisp circle, paying homage to the classic men’s pomade jar. Together, these marks create the visual brand for Wahair, just as quirky and blunt as Adam himself.
