Sweat Decks
A backyard spa oasis, rooted in the heritage of the roman empire.
Brief
Sweat Decks is changing the landscape of backyard spa’s. For years, backyard spa installations were a pile of lumber in your driveway that you had to assemble + navigate your city ordnance for new water hookups. Now you can get a fully custom backyard spa that is installed and filed correctly, so all you have to do is enjoy.
Deliverables
Branding
Logo
Website
Copy
Design
Behind the Logo
The logomark depicts a classical roman silhouette, paying homage to the ancient tradition of spas and vitality. The laurel wreath adorning his head is a symbol of victory and excellence. An ethos represented in our craftsmanship and our products.
Encased within an elegant oval, the crest is both a nod to the timeless aspects of physical fitness and a commitment to the individual's journey toward peak performance and health. The overall design conveys a sense of refined energy, aspiration, and heritage of wellness.
Branding Craftsmanship Amongst Copycats
Sweat decks isn’t just another quick build copy cat. These are true craftsman spas in your backyard. It deserved a brand to match.
While most players in the market were aiming for techy modern brands, we decided to stand out from the noise with a luxury feel that communicates craftsmanship and heritage in Roman history to stand out from the pack.
