We specialize in helping brands refresh + realign to increase revenue.
The reality is that markets change, buyers evolve, + new competitors pop up overnight. Over time, brands can erode and no longer resonate with your buyers or your market. That’s when it’s time to rebrand and refresh your position with a Brottman Rebrand.
What We Do
Competitor Analysis
Your brand does not exist in a vacuum. We help analyze your competitive market and run a gap analysis - giving you a birds eye view of the playing field.
Brand Positioning
A great brand stands out and resonates. We identify a defensible brand position in the market where you can cut through the noise and stay ahead of the market.
Brand Hierarchy
When your business scales, so do your services. We help you strategically navigate and unify your brand umbrella.
Identity Rebranding
We craft award winning design and messaging to align with your new positioning. This is your new brand and identity that has helped drive over $500M and counting for our clients.
Case Studies
What’s included in a new brand?
Building a brand is a data driven process that results in something we call a brand book. It defines your new positioning, tone of voice, logo, colors, and every other aspect to intentionally communicate to customers. Here’s a look at everything inside:
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Current Brand Discovery
Current Positioning Discovery
Challenges Discovery
Goal Setting
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Market Analysis
Competitor Identification
Gap Analysis
Competitor Analysis
Threat Level Analysis
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Customer Targeting
Brand Position
Value Propositions
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Brand Mission
Brand Vision
Brand Values
Brand Voice
Writing Rules Defined
AI Writing Prompt Guide
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Logo Creation and Rules
Color Palette
Font Selection
Typography Rules
Photography Selection Guide
Iconography Set
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Slide Deck Template (6 Slide Types)
Business Card Template
Social Profile Images and Banners
Social Launch Kit (12 Posts)
Social Post Templates
Press Kit Folder
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Comprehensive Brand Book
Complete library of all assets
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Rollout Strategy
Team Training
Web Design (Add-on)
Video Production (Add-on)
Monthly Design (Add-on)