We specialize in helping brands refresh + realign to increase revenue.

The reality is that markets change, buyers evolve, + new competitors pop up overnight. Over time, brands can erode and no longer resonate with your buyers or your market. That’s when it’s time to rebrand and refresh your position with a Brottman Rebrand.

Our Process

01

Analyze

We analyze your competitive market and run a gap analysis - giving you a birds eye view of the playing field.

02

Position

We’ll identify a defensible position in the market where you can stand out and resonate with your customers.

03

Rebrand

We’ll refresh your brand design, messaging, and identity to align with the new brand focus and market positioning.

04

Rollout

We’ll build your go-to-market plan to rollout the new brand and refresh all your brand assets and sales materials.

Case Studies

Build Yours

  • “Built a brand experience that is a true sense of wonderment and discovery.”

    LA Times

  • “The most talented creative, branding, and design minds in this space.”

    Ilnuma Consulting Partners

  • “Not only a highly skilled design firm, but a true creative thought partner.”

    Tapingo

  • “The only firm I trust for branding. They changed the face of our company and helped bring in over $20M in funding.”

    Rainmaker

  • “Brottman prescribed and implemented world class solutions that changed our brand forever.”

    Iver Studios

What’s included in a new brand?

Building a brand is a data driven process that results in something we call a brand book. It defines your new positioning, tone of voice, logo, colors, and every other aspect to intentionally communicate to customers. Here’s a look at everything inside:

  • Current Brand Discovery

    Current Positioning Discovery

    Challenges Discovery

    Goal Setting

  • Market Analysis

    Competitor Identification

    Gap Analysis

    Competitor Analysis

    Threat Level Analysis

  • Customer Targeting

    Brand Position

    Value Propositions

  • Brand Mission

    Brand Vision

    Brand Values

    Brand Voice

    Writing Rules Defined

    AI Writing Prompt Guide

  • Logo Creation and Rules

    Color Palette

    Font Selection

    Typography Rules

    Photography Selection Guide

    Iconography Set

  • Slide Deck Template (6 Slide Types)

    Business Card Template

    Social Profile Images and Banners

    Social Launch Kit (12 Posts)

    Social Post Templates

    Press Kit Folder

  • Comprehensive Brand Book

    Complete library of all assets

  • Rollout Strategy

    Team Training

    Web Design (Add-on)

    Video Production (Add-on)

    Monthly Design (Add-on)