We specialize in helping brands refresh + realign to increase revenue.

The reality is that markets change, buyers evolve, + new competitors pop up overnight. Over time, brands can erode and no longer resonate with your buyers or your market. That’s when it’s time to rebrand and refresh your position with a Brottman Rebrand.

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How we turn a brand into your multi-million dollar asset.

We specialize in helping brands refresh + realign to increase revenue, through a data-driven process we’ve honed for the past 14 years.

The Process

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Market Analysis

We map your competitive landscape to find the gaps your competitors are missing.

✦

Brand Positioning

We identify the market position only you can own, and build the story around it.

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Identity & Design

We translate your new position into messaging and design that converts.

Led by Clio-Winning Creative Director, Joe Brottman.

Our motto is people, then pixels. Everything we do centers around a relentless pursuit of understanding what people need and want, before we build anything.

That is why our work has driven hundreds of millions of dollars. It’s the art of listening and intentionality.

If that resonates with you, let’s chat.

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Case Studies

Build Yours

  • “Built a brand experience that is a true sense of wonderment and discovery.”

    LA Times

  • “The most talented creative, branding, and design minds in this space.”

    Ilnuma Consulting Partners

  • “Not only a highly skilled design firm, but a true creative thought partner.”

    Tapingo

  • “The only firm I trust for branding. They changed the face of our company and helped bring in over $20M in funding.”

    Rainmaker

  • “Brottman prescribed and implemented world class solutions that changed our brand forever.”

    Iver Studios

What’s included in a new brand?

Building a brand is a data driven process that results in something we call a brand book. It defines your new positioning, tone of voice, logo, colors, and every other aspect to intentionally communicate to customers. Here’s a look at everything inside:

  • Current Brand Discovery

    Current Positioning Discovery

    Challenges Discovery

    Goal Setting

  • Market Analysis

    Competitor Identification

    Gap Analysis

    Competitor Analysis

    Threat Level Analysis

  • Customer Targeting

    Brand Position

    Value Propositions

  • Brand Mission

    Brand Vision

    Brand Values

    Brand Voice

    Writing Rules Defined

    AI Writing Prompt Guide

  • Logo Creation and Rules

    Color Palette

    Font Selection

    Typography Rules

    Photography Selection Guide

    Iconography Set

  • Slide Deck Template (6 Slide Types)

    Business Card Template

    Social Profile Images and Banners

    Social Launch Kit (12 Posts)

    Social Post Templates

    Press Kit Folder

  • Comprehensive Brand Book

    Complete library of all assets

  • Rollout Strategy

    Team Training

    Web Design (Add-on)

    Video Production (Add-on)

    Monthly Design (Add-on)

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