A heritage brand for a restored masterpiece on the Westside.
The WestHouse monogram meticulously interlocks a bold "W" and "H," creating a visually striking emblem that mirrors the structured elegance of iconic Manhattan architecture. Inspired by Art Deco motifs of New York's gilded skyscrapers, the clean, symmetrical lines of the logo reflect strength, stability, and prestige. Its form subtly references the architectural craftsmanship of New York’s early twentieth-century high rises, a timeless nod to historical sophistication paired with contemporary confidence.
Deliverables
Naming
Brand Design
Colors
Print Design
(Spec Work)
The Name
"WestHouse" was named to resonate with New York’s prestigious heritage neighborhoods and evoke an elevated, commanding perspective for those who seek refinement. Rooted in the grandeur of the city's historic West Side neighborhoods, the "WestHouse" name and logo was built to capture New York’s architectural legacy.
The Colors
WestHouse’s refined color palette embodies classic New York luxury. The sophisticated, deep green backdrop reflects the resilience and vitality of the city's verdant parks and historic neighborhoods, while crisp whites communicate elegance, purity, and exclusivity. These timeless contrasts draw inspiration from New York’s architectural textures—the gleaming marble of landmark buildings, the elegance of cast iron facades, and the quiet sophistication of historical brownstones. Each hue is intentionally chosen to evoke a sense of quiet authority, understated luxury, and an enduring legacy in the heart of the city.
