An Oceanfront icon, inspired by nautical wayfinding.
Drawing from the timeless art of oceanic wayfinding, Meridian is an homage to the enduring spirit of navigation and the journey home. Established on historical meridian lines dating back to 1884, the brand reflects a heritage of exploration, guidance, and trust. Wherever life’s journey takes you, Meridian is your trusted path home.
Deliverables
Naming
Brand Design
Colors
Print Design
A visual identity steeped in heritage
Our visual identity is thoughtfully steeped in heritage, inspired by the timeless traditions of seafaring and celestial wayfinding. Our distinctive palette reflects the spirit of exploration—particularly through our signature vibrant orange, reminiscent of maritime history and the bold colors once found on sails, signal flags, and navigational buoys guiding mariners home.
Complementing our color story, the typography embodies both elegance and historic authenticity. The refined, serif forms of Benton evoke classic sophistication, anchoring our identity in legacy and trust, while the graceful flourishes of Sloop pay tribute to traditional maritime scripts, echoing the elegance of historic navigational charts and captain’s logs. Together, these elements weave a rich narrative of exploration, legacy, and coastal luxury unique to Meridian Residences.
